Cupid Yoga

Miami Website Design partnered with Cupid Yoga, an astrology themed apparel brand, to develop their brand identity from scratch. We worked closely with their team to create a logo design, custom zodiac iconography, a color palette, a typography, and brand story that expressed their core values. We then brought their brand with their Shopify website, which we designed to focus on driving e-Commerce sales. We organized their product collections by zodiac themes, and even integrated a custom astrology quiz to help users choose the perfect workout set. Based on each customer’s selected products and zodiac sign, we also worked with their 3PL to automate a flow that applied an astrology-themed gift to each customer’s order.